Kris Wilkins – Video Content Producer

Pre-Production

Before the cameras roll, the planning happens. Collaboration with clients, envisioning the message, writing the scripts, mapping the shots. Though the outcome can never be predicted to 100% accuracy, the best productions come from a clear vision of the end product.

Production

Anyone can hold a camera, but a successful production requires attention to detail and the management of unforeseen complications; whether it’s troubleshooting problems with gear, or putting your talent at ease so they can focus on performing and deliver their lines.

Post-Production

Editing is more than the assembly of footage. It’s the final infusion of emotion and character into a project. The pace of the cuts, the tempo of music, the movement of graphics, all convey emotion in an innate sensory language. Editing is the act of writing in that language.

Featured Projects

The client wanted a less conventional recruitment campaign. After our discussion, we decided to aim for the tone of a sports hype video. This was a mixture of footage shot on location and helmet camera video provided by the client.

A local franchisee with the best job in the world. This spot follows the existing branding and colors used by Dogtopia, with some whimsical animations. (Did you notice the waggly tail on the end screen?) I performed all rolls except voiceover, and I pet all the puppies.

A proposed modernized logo for WTOC. Given the shift in viewership to alternative means of media consumption, this compromise concept keeps the legacy channel number, but deemphasize it by incorporating it into the W.

This spot is part of a larger campaign of light-hearted ads featuring an insurance rep obsessed with the number 64 (the year before retirement age). This screen of the thermostat with the number 64 was recreated in After Effects. I performed all rolls except writer.

A PSA from the health department. This is a layered composite of 2D and 3D objects and video layers punctuated by sound effects. The ominously increasing wind noise and debris help convey the serious tone the client sought. I performed all rolls except writer and voiceover.

A more humorous spot featuring physical props puppeteered offscreen with controlling wands rotoscoped out, and faces animated with simple shapes in After Effects. My rolls were writer, camera, lighting, editor, and graphics (and minor foley work).

With whip pans and quick cuts, this spot delivers immodesty and energy. I performed all rolls except voiceover.

A testimonial spot for a Beaufort SC law firm. Due to scheduling conflicts, this was shot over multiple days and multiple camera operators.My rolls were primary camera, slow-motion camera, editor, and graphics.

A testimonial recruitment campaign for a local manufacturer. My rolls were primary camera, lighting, and graphics.

A local attorney that was willing to adopt a less conventional moniker. This spot relies heavily on fog, lighting, and falloff to hide the fact it was shot between shows in our news studio. My rolls were writer, camera, lighting, editor, and graphics.

A seasonal client that sells citrus, but delivers folksy charisma free of charge. On location, I made sure to record some nat sound of the fruits being torn open to match the visuals. The bouncing orange sound at the end is a tennis ball. I performed all rolls except drone.

The Elevator Pitch

I’m a cat parent, a science understander, a Trekkie, a kayaker, a model train hobbyist, and by day I’m a television commercial producer.

Since August of 2018, I have worked for Savannah’s most watched television station, WTOC-TV, producing commercials for broadcast, OTT, and for our extended digital advertising network. The sales team decides how to best spend our clients’ advertising dollars, and it’s my job to work with the clients to develop their video campaign.

My job involves writing, shooting, editing, and animating graphics, with occasional voiceover work. The average turnaround in commercial production for local TV can be as little as 3 days, so time management and organization are paramount. In my time with WTOC, I’ve helped hundreds of businesses and organizations reach their audience.

I have a Bachelor of Science in multimedia communications from Georgia Southern University.